OPTUS - USAIN BOLT

Optus 4G was the fastest mobile network in Australia, a fact you‘d normally expect a brand to shout about. Unfortunately, Australia is one of the most hyper-regulated telco markets in the world and doesn’t allow brands to mention the speed of their data services.

So, how do you create a campaign that makes a brand synonymous with the relentless pursuit of speed?  You engage the services of the fastest man in the world of course.